02 Dec 08 Final part - What To Ask Yourself Prior To Purchasing Banner Advertising For Your Business
As for the content, be sure to use a font that is clear and readable. The more difficult the ad is for people to read, the less chance you have of reeling them into your business. People should be able to easily read your ad from a distance and still be drawn in.
When it comes to the design and graphics, you have to find the balance between bland and over-the-top. You want the design to be creative and enticing. You can create intriguing graphics and even throw in some bright colors. But be careful about going overboard as this will just downgrade the professional look of your ad.
Who would have ever thought so much goes into creating a banner ad for your local advertising online? There is much more to it than just throwing together an ad quickly and increasing your traffic drastically. Before creating your next ad, ask yourself to consider the points listed in this article.
Tags: online advertising
28 Nov 08 What To Ask Yourself Prior To Purchasing Banner Advertising For Your Business
Banner advertising has proven to be an effective local online advertising method for businesses. It allows you to get your message across without subjecting viewers to pages and pages of content. Creating a banner ad, however, is not as easy as it may seem. There are a few things you’ll want to ask yourself prior to purchasing and designing your ad.
The first thing you want to be clear on is how much money you are willing to spend. Banner ads can vary in price greatly depending on what you put into the ad and how large it is. If you are just looking to generate more traffic but do not have much money to spend, you may want to think about a smaller ad.
Part of determining the price will be deciding how large you want your ad to be. If you are on a budget, you may not have a choice as to the size of the ad. If money is not an issue, you’ll still want to take into consideration what is too big and what is too small. Obviously, you want your local advertising online to stand out from the rest of the competition. But how much is too much?
One of the most difficult decisions behind creating your banner ad is whether you want to focus on text or graphics. You probably do not want to go with just graphics or just text as a combination of the two is best. But there is nothing wrong with focusing more on one or the other.
To be continued…
Tags: banner ads, online advertising
25 Nov 08 5 Benefits To Web Page Analytics
When it comes to having success with your marketing efforts, web page analytics is the way to go. It gives you the opportunity to identify which marketing techniques are effective, where your traffic is coming from and much more. Here are five benefits to using an analytic tool for your business.
1. Identify referral sources
By applying an analytic tool to your marketing scheme, you will be able to identify which referral sources are most effective. Referral sources can be anything from search engines to e-mail campaigns to affiliates. You will be able to identify which referral sources generate the most revenue, products, customers and sells for your business.
2. Time saver
There are a number of entrepreneurs applying several different advertising methods to their business. The problem is many do not even realize some of the methods they are using are ineffective. Web page analytics will help you identify a bust so you can stop a campaign that is going nowhere and focus on the effective ads.
3. Finding your target market
As you promote your online business, it is vital you take the time to find your target market. Your target market is the people who are already interested in what you have to offer, which makes it far easier to convert a visitor into a customer. You will be able to determine which visitor groups are most likely to convert into customers with an analytic tool.
4. Define visitor groups
While it is important you find your target market, it can be difficult to determine who exactly is within this group. This is where it becomes essential that you look at the various visitor groups closely and define them. You will have the opportunity to look at the content visitors read, the actions they take, and the URL they come from.
5. Understand product popularity
You are bound to promote products that are popular and products that have no interest. In order to have success, you want to be able to identify upward and downward trends with various products. You will be able to do this and much more with web page analytics.
Applying an analytic tool to your online business presents a number of benefits and opportunities. You will be able to understand product popularity, find your target market, identify referral sources and much more. This is truly a tool that can change your marketing campaign for the better.
Tags: analytics, online advertising
15 Nov 08 How To Keep Your Blog Syndicated With RSS
Having an RSS feed on your blog can do wonders for the amount of traffic you receive and the types of return visitors you see. A feed reader will allow your blog visitors access to new content. And instead of making them come to your site constantly to look for new content, they will have easy access to new posts from your blog.
Jared Lansky, online marketing specialist, feels “Not syndicating your blog with RSS can be a huge mistake. Many people today use these types of feeds to keep up with their favorite blogs and the comments that are being made. By not syndicating your blog, you are simply eliminating a large readership base.”
Before going into further details, it is essential to understand what an RSS feed is. This type of feed allows online content distribution. Although it can be read through a plain text file, it is meant to be accessed through an RSS feed reader.
Publishing your blog feed depends on the type of blogging platform you have. WordPress is a terrific blogging platform because it automatically syndicates your posts for you. If you do not have a platform with such capabilities, there are several different plug-ins you can purchase to syndicate your blog.
Syndicating your RSS blog feeds is one thing, but you want to take full advantage of this amazing tool. In order to do so, you’ll want to get a feed burner. A feed burner allows you to do a number of things including view detailed stats as your feed is read, have readers easily subscribe to your feed, and format your feed for all directories.
In addition to all this, a feed burner gives you the chance to completely customize your blog. You can customize your feed in a number of ways including adding ads and filling your feed with enticing graphics.
The main reason you want to burn a feed however is to keep the server running as fast as possible. Without burning a feed, readers will be reading your feed from your webhost. If there are a lot of people reading, the server is going to make reading the posts extremely slow.
There are a lot of benefits to syndicating your RSS feeds on your blog. Although it is a fairly simple process, it is important you understand clearly what you are doing. Take the tips and information in this article into consideration as you look to improve your blog.
Tags: online advertising, rss marketing
08 Nov 08 Is Banner Advertising Effective Local Advertising Online For Your Blog? Part 2
Continued…
The next company Jared Lansky suggests looking into for local advertising online with your blog is Bux3. Bux3 is a fairly new company but it’s quickly making its presence known on the internet. Despite being new they are already paying people to put their banner ads on blogs. If you get 500 clicks with their banner ad, you can earn five dollars. It may not sound like much, but you will be surprised at how quickly this can add up.
The last company that is willing to pay you for banner advertising on your blog is Rupiz Ads. This company, like AdBrite, is willing to pay you just for visitors viewing their ad. In addition, they will help you figure out who the best advertisers are for your blog so you can increase your earnings that much more.
The question is not whether banner advertising is effective local advertising online for your blog, but rather which company you decide to go with. There is much potential to drastically increase your earnings by using banner advertising on your blog. So get out there and start increasing your traffic and earnings with this effective advertising method.
Tags: Jared Lansky, online advertising
04 Nov 08 Is Banner Advertising Effective Local Advertising Online For Your Blog?
Maintaining a blog in conjunction with your online business is becoming more and more imperative. If you want to succeed online, it’s necessary to branch out and offer as much word as you can. And as with your online business, you must have effective local advertising online. “Strong banner advertising on your blog is the ticket,” suggests Jared Lansky.
Lansky upholds using banner advertising on your blog can prove extremely profitable if done right. The first step is to utilize AdSense. AdSense has been around for quite some time and is a quality company for banner advertising. Your potential income will be based on the number of people who visit your blog with AdSense.
Another company that you should look into to beef up your blog with banner advertising is AdBrite. AdBrite is a cpm company, which is an advertising company based on impressions per thousand. They offer banner advertising that allows you to use html code which makes it easy to place banner ads on your blog.
The great thing about AdBrite is visitors do not even have to click on your banner for you to get paid. All that needs to occur is visitors have to see your banner. As soon as they see your banner, you will get paid.
To be continued…
