15 Nov 08 How To Keep Your Blog Syndicated With RSS

 

Having an RSS feed on your blog can do wonders for the amount of traffic you receive and the types of return visitors you see. A feed reader will allow your blog visitors access to new content. And instead of making them come to your site constantly to look for new content, they will have easy access to new posts from your blog.

 

Jared Lansky, online marketing specialist, feels “Not syndicating your blog with RSS can be a huge mistake. Many people today use these types of feeds to keep up with their favorite blogs and the comments that are being made. By not syndicating your blog, you are simply eliminating a large readership base.”

 

Before going into further details, it is essential to understand what an RSS feed is. This type of feed allows online content distribution. Although it can be read through a plain text file, it is meant to be accessed through an RSS feed reader. 

 

Publishing your blog feed depends on the type of blogging platform you have.  WordPress is a terrific blogging platform because it automatically syndicates your posts for you. If you do not have a platform with such capabilities, there are several different plug-ins you can purchase to syndicate your blog.

 

Syndicating your RSS blog feeds is one thing, but you want to take full advantage of this amazing tool. In order to do so, you’ll want to get a feed burner. A feed burner allows you to do a number of things including view detailed stats as your feed is read, have readers easily subscribe to your feed, and format your feed for all directories.

 

In addition to all this, a feed burner gives you the chance to completely customize your blog. You can customize your feed in a number of ways including adding ads and filling your feed with enticing graphics.

 

The main reason you want to burn a feed however is to keep the server running as fast as possible. Without burning a feed, readers will be reading your feed from your webhost.  If there are a lot of people reading, the server is going to make reading the posts extremely slow.

 

There are a lot of benefits to syndicating your RSS feeds on your blog. Although it is a fairly simple process, it is important you understand clearly what you are doing. Take the tips and information in this article into consideration as you look to improve your blog.

Tags: online advertising, rss marketing